PR and marketing trends for 2018 – what will the new year bring?
As one of the fastest moving industries on the planet, there are always a lot of predictions about what the future of PR and marketing looks like. This year we thought we’d throw our two-penneth in, being as we’re in the game so to speak! So, this is what we think will dominate the landscape over the next 12 months. [...]
The Facebook explore panic and what it means for your strategy
Facebook has been running some tests on what it called its “explore” feed, which caused mass panic among social media managers everywhere. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that content based on other pages you do follow and content you’ve engaged with. [...]
TPRC MD to give Charted Institute of Marketing talk
tprc.'s MD Nick Glaves will discuss effective copywriting at a seminar in October. The interactive session is called Adaptive Copywriting and will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national magazines and newspapers. In his role [...]
Red Stag Media – a PR and marketing agency for agriculture and fieldsports
Yorkshire’s oldest PR and marketing agency tprc. has launched a sister agency, dedicated to serving businesses and organisations in the agriculture and agribusiness sectors as well as fieldsports. Red Stag Media is a national full service PR and marketing agency born from a deep passion for the countryside. It was also born from an equal desire to give businesses and [...]
PR Sabotage Of The Week: Spokesman For Delayed German Airport Tells Media That Whole Project Is A “S**t Show”
In what might possibly be the most egregious PR sabotage ever, a spokesman for Berlin’s long delayed new airport called the project “shit” and said a person would have to be addicted to drugs to guarantee it would be ready on time. PR manager Daniel Abbou was fired after he made the comments about BER airport, which is billions of [...]
How to survive … creating a pitch
It’s pitch time again. That means all of the following is happening right now at TPRC Towers … ♦ The Sharpies are out and sharp objects have been locked away ♦ The wall is plastered with visuals covered in serial-killer-type scrawl ♦ We’re arguing over the placement of a comma in a tagline ♦ Everyone thinks their area of expertise [...]
Join the Krispy Kreme Klan! And other PR fails
What better way to entertain the kids during the school holidays than to enlist them in the KKK! That would be the Krispy Kreme Klub obviously, what were you thinking? It’s half term, and brands have prepared a host of child-friendly activities. Krispy Kreme was no different, offering a Wednesday club for kids to decorate (and eat) their own doughnut. [...]