Inbound marketing – how being helpful and human can transform your business

tprc. believes that inbound marketing is the best, most rewarding, and most sustainable way to market your business. Let’s be honest – marketing your business these days is hard. Cutting through all the white noise of sponsored posts, PPC, self-celebrating tweets, etc, is incredibly tough. And if your message does cut through all the noise, it has to win over the savviest generation of buyers and businesses. People do not want to be sold to – they want to be helped and to be educated.

Marketing has changed dramatically and continues to evolve rapidly. But the one constant is that your business is marketing to people. So let’s take a human approach to marketing. Let’s be there for your potential clients with relevant and useful content at the point when they are searching for a solution. Being helpful is a very human way of marketing your business and is a great way to build trust.

And that, essentially, is what inbound marketing is all about.

The four stages of inbound marketing and the tools we use

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels such as blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you will attract qualified prospects and build trust and credibility for your business.

Inbound marketing is the art of being found by your ideal client.

All services are delivered on HubSpot’s all-in-one inbound marketing software. HubSpot subscription costs are in addition to retainers shown below.

Download ebook on the 30 greatest lead generation tips and ideas