Welcome to tprc. – specialists in PR and creative communications for the property sector
Founded in 1970, tprc. (formally known as The PR Company) is one of Yorkshire’s longest-running communications, PR, and marketing agencies. In our time, we’ve have worked with a wide range of clients across all sectors and industries – but we specialise in serving companies in the property sector.
Based in East Yorkshire but covering all of the North, tprc. is headed by managing director Nick Glaves and creative director Dan Urben. Both from newspaper backgrounds, Nick and Dan have over 35 years of experience in journalism and PR and marketing.
A former business editor, Nick has a deep understanding of the planning process and how that relates to effective and successful communication strategies. Nick has been involved with or led the PR and communications through the announcement, planning, and consultation stages for many high-profile projects, including …
- Energy Works – a waste to energy power plant in Hull city centre
- C4DI – The Centre for Digital Innovation, a tech company hub in the heart of Hull’s historic Fruit Market
- Flemingate – a shopping centre in the market town of Beverley
Together, Nick and Dan have also handled the ongoing communications and public relations for Bridgehead Business Park, Brough South development, Ozone Business Park, The Bay Holiday Resort in Filey, Beacon Business Park, and EuroParc Business Park, among many others.
>> Our portfolio of property development PR and communications
tprc. has been retained by many developers, including Horncastle, Wykeland, and Peter Ward Homes. And we have worked with agents such as PPH Commercial, Lime Property (lettings), Zest (residential), and NT3.
We’ve also been the choice of PR agency for many high–profile companies looking to build and/or expand, such as …
- RB (formally Reckitt Benckiser) and their Centre of Scientific Excellence
- Humber Bridge and their plans for a tourist attraction
- Hymers College and their new library and learning resource centre
- William’s Den and their new award-winning family attraction
As well as helping Nick devise and execute successful communications strategies, Dan is an award-winning photographer and filmmaker. A former newspaper editor, he has documented the construction of business parks as well as taking countless brochure shots for a variety of developments, from AirBNB listings, to hotels and multi-million pound business parks.
Nick and Dan, with their combined passion for property and their depth and breadth of skills, knowledge, and experience can offer compelling value to your business or project.
Meet our directors
I liked speaking to the people involved. They spoke fast with excitement and the confidence of people who could see their vision take physical shape. The scale of the developments, and the size of the deals, was the seductive draw, and has remained so.
But I soon realised that the commercial property market was more than that – it served as a great barometer of a region’s economy. They always say that if there are cranes on the skyline, an area is doing well. But it is more subtle than that. I worked as a business journalist through the recession of 2008 and watched the economy’s fortunes turn on the deals being done. Big deals, big developments, expansion, and you’re booming. Downsizing, high demand for smaller units, development slowing, and you’re not. There was a lot of the latter.
When I left journalism for PR, I was lucky enough join a company with a number of property clients, both commercial and residential. And what’s more, I joined a business with a fantastic track record helping developers and businesses get large and sometimes controversial developments through the planning process.
I learned how the planning process works, about local government, public consultation and lobbying; skills which have stood me and tprc. in good stead for the work we do today.
During my decade in PR and communications, tprc. has worked with businesses and developers on projects that have a value of well in excess of a billion pounds. This has covered industrial and warehousing, factories, energy projects, scientific laboratories, retail developments, residential, and mixed-use residential, leisure and retail schemes.
We have helped planning applications gain consent, documented construction, achieved acres of positive news coverage, taken amazing photos and produced dramatic videos, organised events, consultations and exhibitions, lobbied councillors, protected reputations, managed crises and generally done whatever it takes to get our clients the results they want.
As our skills and experience build, so does the value we bring to our clients.
My love of property grows with each project we work on, but over the years it has changed. I still love the magnitude of the buildings and the deals, but it is what they represent that really holds my interest – human life. Buildings are where people live, work and play; where they make and break relationships, where they make a million or go bust. All human life is there, and all buildings have a human story to tell.
As a photographer, I get really excited about shape, form, perspective and geometry. These elements are all part of the language of photography, as they are part of architecture.
But what excites me even more is the chance to tell the stories of these properties. For me, property is a human experience. Sure, it’s a feat of engineering and construction, but, fundamentally, the story of a property is a human one. Be it a home, office, warehouse, school, GPs surgery or a car park, its story flows from the people who built it and the people who use it.
And I try to bring all these elements together in my work – an appreciation of the subject’s form, coupled with trying to spark some emotional response to create a desire to be there, to be in the space I’ve photographed.
To be a part of a building or development, something that has such permanence, is incredibly satisfying, both creatively and professionally. If I drive past a development that I worked on – and it can be years since I did the work – I still get a sense of pride, even though I played a small part. I’ll be in the car with my daughter and I’ll point to something and say “I’ve been up to the top of that” or “I photographed that coming out the ground” – she just says “Shut up Dad” which is her way of saying she’s impressed!