Blog 2018-01-23T14:52:29+00:00

Facebook’s major changes to the News Feed that WILL effect your company’s page

  Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications for your company’s Facebook [...]

By | January 12th, 2018|Categories: Advice, Business, Social media|Tags: , , , |0 Comments

PR and marketing trends for 2018 – what will the new year bring?

As one of the fastest moving industries on the planet, there are always a lot of predictions about what the future of PR and marketing looks like. This year we thought we’d throw our two-penneth in, being as we’re in the game so to speak! So, this is what we think will dominate the landscape over the next 12 months. [...]

By | December 6th, 2017|Categories: Uncategorized|0 Comments

The Facebook explore panic and what it means for your strategy

Facebook has been running some tests on what it called its “explore” feed, which caused mass panic among social media managers everywhere. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that content based on other pages you do follow and content you’ve engaged with. [...]

By | November 1st, 2017|Categories: Social media|Tags: , , , |0 Comments

TPRC MD to give Charted Institute of Marketing talk

The PR Company's MD Nick Glaves will discuss effective copywriting at a seminar in October. The interactive session is called Adaptive Copywriting and will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national magazines and newspapers. In [...]

By | October 1st, 2017|Categories: Hull, News|Tags: , , , , , , |0 Comments

PR Car Crash of the Week: Sports Direct’s Mike Ashley

Observing Sports Direct billionaire Mike Ashley before the press is like watching a man plummeting to earth without a parachute – you know it’s going to turn into a disaster any second. If ever there was someone in need of a permanent PR minder, it would be the portly sportswear boss, whose troubled company has been under flak from [...]

By | September 22nd, 2016|Categories: News|0 Comments

Make Business to Business Social Media Work For You

Although Facebook was first used by college students, and later by any individual with access to the web, it now has more than 50 million business pages included within its 1.6 billion accounts. For B2C companies the opportunities social media platforms offer are obvious: There’s a lot of potential customers to talk to. For many B2B firms, however, the [...]

By | September 14th, 2016|Categories: Advice, Business, Social media|0 Comments

See What’s Happening: Twitter Tries To Reassert Its Place In The World

Struggling social media giant Twitter has launched a marketing campaign aimed at attracting new users, as it attempts to bust preconceptions about the platform and how it is used. Newly appointed CMO Leslie Berland is leading the push to position Twitter as a place “to see what’s happening everywhere in the world right now”, after revenues have fallen at [...]

By | August 8th, 2016|Categories: News|0 Comments

Pop-Up Paper New European Extends Run, Shows Industry How It’s Done

The New European, a pro-EU newspaper set up after Brexit, has extended its initial four week run after exceeding sales targets and making a profit. In a boost to the struggling newspaper industry The New European bucked the recent trend set by failed papers The New Day and 24. The New European was launched on July 8 and sold [...]

By | August 3rd, 2016|Categories: News|0 Comments

24 Newspaper Runs Out of Hours

The newspaper which described itself as the “North’s national” has gone under, less than six weeks after it was first published. 24, the tabloid newspaper launched by the CN Group in June, aimed to gain a foothold in the market with a regional strategy by providing a northern perspective alongside the big news issues of the day. CN Group described [...]

By | August 3rd, 2016|Categories: In the Press|0 Comments

Pokémon Goes To The State Department

In a lesson for proponents of impenetrable jargon and meaningless management speak, a briefing by the US State Department was derailed by a bored journalist hunting for monsters on the hit Pokémon Go game. The interruption came as State Department spokesman John Kirby delivered the briefing last week - on efforts to combat the ISIS terror group’s presence on the [...]

By | July 27th, 2016|Categories: In the Press|0 Comments