At Red Stag Media we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. [...]
The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]
Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications [...]
As one of the fastest moving industries on the planet, there are always a lot of predictions about what the future of PR and marketing looks like. This year we thought we’d throw our two-penneth in, being as we’re in the game so to speak! So, this is what we think will dominate the landscape over [...]
Facebook has been running some tests on what it called its “explore” feed, which caused mass panic among social media managers everywhere. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that content based on other pages you do follow and [...]
The PR Company's MD Nick Glaves will discuss effective copywriting at a seminar in October. The interactive session is called Adaptive Copywriting and will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national [...]
Yorkshire’s oldest PR and marketing agency The PR Company has launched a sister agency, dedicated to serving businesses and organisations in the agriculture and agribusiness sectors as well as fieldsports. Red Stag Media is a national full service PR and marketing agency born from a deep passion for the countryside. It was also born from an [...]
It’s pitch time again. That means all of the following is happening right now at TPRC Towers … ♦ The Sharpies are out and sharp objects have been locked away ♦ The wall is plastered with visuals covered in serial-killer-type scrawl ♦ We’re arguing over the placement of a comma in a tagline ♦ Everyone thinks [...]
There is such a thing as trying too hard. And sometimes PR people try so hard to bend a message that it ultimately breaks. Genuine relevance is thrown aside as marketing departments tortuously crowbar key messages to fit in with some date or event. The result is a press release that lacks any credibility and will [...]
WANTED: PR Executive The PR Company is one of Yorkshire’s oldest PR firms and is proud to serve high-profile clients, such as the Humber Bridge, the Daisy Appeal, the Wykeland Group, Hymers College, and JR Rix and Sons to name just a few. We pride ourselves on our content-led approach to communications across all platforms, including [...]
Our resident PR maven, Mick Stathers, has this article published in the latest issue of Commerce and Industry so we thought we'd share it here ... Not for the first time in my career have I recently asked myself if the rest of the UK really knows about the Humber region and what it has [...]
I’m a photographer who writes, but I’m a writer who also takes photographs. It’s a very satisfying and hugely enjoyable schizoid state and I wouldn’t change it for all the tea in China (about a week’s supply at my current rate of consumption). I run workshops for photographers and I’ve previously taught journalists and one question [...]
