There can be no denying that the pandemic sparked dramatic changes in the behaviour and informational needs of B2B consumers – and those changes have been driving content marketing trends and opportunities consistently skyward. As the B2B community shifted online en-masse and how we do business got disrupted, key questions arose – how do [...]
There are many great aspects to being an architectural photographer, but one of my favourites is documenting construction projects. Whether the scheme is large or small, there’s just something very satisfying about showing an empty patch of land flourish into someone’s [...]
We all have that meeting – the meeting which, when remembered, makes you cringe and wince. Maybe you froze after being asked a relatively straight forward question, mind racing to find the right answer. Or maybe you totally misunderstood the question and answered with some irrelevant script, time slowing as you look at everyone’s blank [...]
I think the process of designing or redesigning websites is fundamentally flawed, broken even. It’s back to front with the tail wagging the dog and the internet is full of sites that hurt their companies because of this ill-conceived approach. The problem is that these web design projects are led by web [...]
We do a lot of blogging, for ourselves and for clients. In our view, blogging should form a central part of any content strategy, alongside video and other compelling visual media. Blogging drives traffic, lead generation and conversion by providing clear value to prospects; it demonstrates the culture and personality of an [...]
At tprc. we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. For medium-sized [...]
The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]
Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications [...]
As one of the fastest moving industries on the planet, there are always a lot of predictions about what the future of PR and marketing looks like. This year we thought we’d throw our two-penneth in, being as we’re in the game so to speak! So, this is what we think will dominate the landscape over [...]
Facebook has been running some tests on what it called its “explore” feed, which caused mass panic among social media managers everywhere. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that content based on other pages you do follow and [...]
tprc.'s MD Nick Glaves will discuss effective copywriting at a seminar in October. The interactive session is called Adaptive Copywriting and will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national magazines and [...]
Yorkshire’s oldest PR and marketing agency tprc. has launched a sister agency, dedicated to serving businesses and organisations in the agriculture and agribusiness sectors as well as fieldsports. Red Stag Media is a national full service PR and marketing agency born from a deep passion for the countryside. It was also born from an equal desire [...]
