Commercial and residential agents
We deliver content marketing campaigns for commercial and residential agents that generate leads from landlords and tenants.
Property agents, be they commercial or residential, have to feed the beast at both ends.
On the one hand, you need landlords with the right buildings and who trust to let them market their property. At the other, you need a strong pipeline of quality tenants to rent those properties and treat them as if they were their own.
Websites like Rightmove and Zoopla have taken some of the power away from the individual agent. After all, how many people search for a house or commercial unit to rent by visiting agents’ own websites?
Most people simply put the type of property they’re seeking and the location into Google, and hey presto, up comes a load of property marketing websites. If you feature at all, as an individual agent, it’s likely you’ll be way down the rankings.
To attract attention on these sites, you need to stand out. The best way to do that? Attract the best landlords with the best properties in the most desirable locations, and make them look awesome.
Of course, a lot of attracting great properties is down the processes within the business. If you haven’t got those right, no one is going to allow you to market their properties.
But reputation is also a key factor, and that’s where an effective PR and communications strategy can make all the difference.
We’ve helped agencies attract new landlords and tenants by ensuring their reputations remain as positive as possible.
With a mixture of PR, photography and video, creative content, social media and email campaigns, we have helped agents to stand out in a packed market place by providing industry-relevant, valuable and timely information directly commercial and residential landlords.
We’ve also used social media as one of the quickest and most cost-effective ways of creating buzz around individual residential properties and securing new tenancy agreements.
If you want to secure more landlords with properties to market, or display your properties more effectively, or you want to attract more potential tenants, we can help.