About Nick Glaves

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So far Nick Glaves has created 50 blog entries.

PR Car Crash of the Week: Sports Direct’s Mike Ashley

By | 2018-01-23T14:52:30+00:00 September 22nd, 2016|Categories: News|

Observing Sports Direct billionaire Mike Ashley before the press is like watching a man plummeting to earth without a parachute – you know it’s going to turn into a disaster any second. If ever there was someone in need of a permanent PR minder, it would be the portly sportswear boss, whose troubled company has [...]

Make Business to Business Social Media Work For You

By | 2018-01-23T14:52:30+00:00 September 14th, 2016|Categories: Advice, Business, Social media|

Although Facebook was first used by college students, and later by any individual with access to the web, it now has more than 50 million business pages included within its 1.6 billion accounts. For B2C companies the opportunities social media platforms offer are obvious: There’s a lot of potential customers to talk to. For many [...]

See What’s Happening: Twitter Tries To Reassert Its Place In The World

By | 2018-01-23T14:52:30+00:00 August 8th, 2016|Categories: News|

Struggling social media giant Twitter has launched a marketing campaign aimed at attracting new users, as it attempts to bust preconceptions about the platform and how it is used. Newly appointed CMO Leslie Berland is leading the push to position Twitter as a place “to see what’s happening everywhere in the world right now”, after [...]

Pop-Up Paper New European Extends Run, Shows Industry How It’s Done

By | 2018-01-23T14:52:30+00:00 August 3rd, 2016|Categories: News|

The New European, a pro-EU newspaper set up after Brexit, has extended its initial four week run after exceeding sales targets and making a profit. In a boost to the struggling newspaper industry The New European bucked the recent trend set by failed papers The New Day and 24. The New European was launched on [...]

24 Newspaper Runs Out of Hours

By | 2018-01-23T14:52:30+00:00 August 3rd, 2016|Categories: In the Press|

The newspaper which described itself as the “North’s national” has gone under, less than six weeks after it was first published. 24, the tabloid newspaper launched by the CN Group in June, aimed to gain a foothold in the market with a regional strategy by providing a northern perspective alongside the big news issues of the [...]

Pokémon Goes To The State Department

By | 2018-01-23T14:52:31+00:00 July 27th, 2016|Categories: In the Press|

In a lesson for proponents of impenetrable jargon and meaningless management speak, a briefing by the US State Department was derailed by a bored journalist hunting for monsters on the hit Pokémon Go game. The interruption came as State Department spokesman John Kirby delivered the briefing last week - on efforts to combat the ISIS terror [...]

The Print Industry Fights On With The Launch Of 24, The North’s Very Own “National” Newspaper

By | 2018-01-23T14:52:31+00:00 June 23rd, 2016|Categories: In the Press|

The north of England has just received its very own newspaper, entitled 24, which is being marketed as an alternative to the “south-dominated” national press. 24, the first edition of which was published on Monday, is the latest in a number of efforts by newspaper publishers to revive the imperilled industry. The politically neutral tabloid, which [...]

Twitter Axes Character Limits For Links And Pictures

By | 2018-01-23T14:52:31+00:00 June 2nd, 2016|Categories: News|Tags: |

It’s difficult enough trying to fit all of the information a client needs communicating within Twitter’s 140 character limit – and that’s without the extra space taken up by any multimedia attachments that might have to be included. So the news that the short and sweet social media giant will soon exclude links, pictures, videos and [...]

Why PR And SEO Are Natural Allies

By | 2018-01-23T14:52:31+00:00 May 16th, 2016|Categories: Advice|Tags: |

Last week, the Brighton SEO conference announced it was moving to a new venue with twice the capacity, after its last event sold out of 1,700 tickets in just 60 seconds. The move reflects the growing awareness of the importance of search engine optimisation (SEO). SEO, the process of getting a website to appear prominently during [...]

The Sun Sets On The New Day: Britain’s Newest Paper Closes After Nine Weeks

By | 2018-01-23T14:52:31+00:00 May 6th, 2016|Categories: In the Press, News|

The sun has set on Britain’s newest newspaper the New Day, after just nine weeks of circulation. The New Day’s publisher, Trinity Mirror, announced the “disappointing” closure saying that sales of the politically neutral paper, which was aimed at ‘time poor readers’, were “below our expectations.” Although some commentators were quick to pin the failure of [...]

PR Sabotage Of The Week: Spokesman For Delayed German Airport Tells Media That Whole Project Is A “S**t Show”

By | 2018-01-23T14:52:31+00:00 April 18th, 2016|Categories: In the Press|

In what might possibly be the most egregious PR sabotage ever, a spokesman for Berlin’s long delayed new airport called the project “shit” and said a person would have to be addicted to drugs to guarantee it would be ready on time. PR manager Daniel Abbou was fired after he made the comments about BER airport, [...]

The Web is Turning Super-Injunctions into PR Disasters

By | 2018-01-23T14:52:31+00:00 April 13th, 2016|Categories: News, Thoughts|Tags: |

Super injunctions have long been associated in Britain with attempts by public figures to stop their dirty laundry being aired in the press. As a PR strategy it frequently turns out to be disastrous. Foreign publications, who are not bound to abide by British laws, can be accessed within a few seconds; as can the maelstrom [...]