Facebook’s major changes to the News Feed that WILL effect your company’s page

By |2019-04-10T13:28:37+00:00January 12th, 2018|Categories: Advice, Business, Social media|Tags: , , , |

  Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications [...]

The Facebook explore panic and what it means for your strategy

By |2019-04-10T13:29:33+00:00November 1st, 2017|Categories: Social media|Tags: , , , |

Facebook has been running some tests on what it called its “explore” feed, which caused mass panic among social media managers everywhere. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that content based on other pages you do follow and [...]

How to survive … creating a pitch

By |2019-04-10T13:36:32+00:00February 27th, 2015|Categories: Advice|Tags: , , , , , , , , , , |

It’s pitch time again. That means all of the following is happening right now at TPRC Towers … ♦ The Sharpies are out and sharp objects have been locked away ♦ The wall is plastered with visuals covered in serial-killer-type scrawl ♦ We’re arguing over the placement of a comma in a tagline ♦ Everyone thinks [...]

Join the Krispy Kreme Klan! And other PR fails

By |2019-04-10T13:32:47+00:00February 18th, 2015|Categories: Thoughts|Tags: , , , , , , , |

What better way to entertain the kids during the school holidays than to enlist them in the KKK! That would be the Krispy Kreme Klub obviously, what were you thinking? It’s half term, and brands have prepared a host of child-friendly activities. Krispy Kreme was no different, offering a Wednesday club for kids to decorate (and [...]