Even if you’re a marketing manager with an in-house team, an agency can still add value

By |2019-04-10T13:22:29+01:00March 20th, 2018|Categories: Business|Tags: , , , , |

At tprc. we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. For medium-sized [...]

How small businesses and start-ups can get the most from a PR and marketing agency

By |2019-04-10T13:28:22+01:00March 20th, 2018|Categories: Business|Tags: , , , , |

The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]

TPRC MD to give Charted Institute of Marketing talk

By |2019-04-10T13:29:39+01:00October 1st, 2017|Categories: Hull, News|Tags: , , , , , , |

tprc.'s MD Nick Glaves will discuss effective copywriting at a seminar in October. The interactive session is called Adaptive Copywriting and will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national magazines and [...]

How to survive … creating a pitch

By |2019-04-10T13:36:32+01:00February 27th, 2015|Categories: Advice|Tags: , , , , , , , , , , |

It’s pitch time again. That means all of the following is happening right now at TPRC Towers … ♦ The Sharpies are out and sharp objects have been locked away ♦ The wall is plastered with visuals covered in serial-killer-type scrawl ♦ We’re arguing over the placement of a comma in a tagline ♦ Everyone thinks [...]

Join the Krispy Kreme Klan! And other PR fails

By |2019-04-10T13:32:47+01:00February 18th, 2015|Categories: Thoughts|Tags: , , , , , , , |

What better way to entertain the kids during the school holidays than to enlist them in the KKK! That would be the Krispy Kreme Klub obviously, what were you thinking? It’s half term, and brands have prepared a host of child-friendly activities. Krispy Kreme was no different, offering a Wednesday club for kids to decorate (and [...]