I think the process of designing or redesigning websites is fundamentally flawed, broken even. It’s back to front with the tail wagging the dog and the internet is full of sites that hurt their companies because of this ill-conceived approach. The problem is that these web design projects are led by [...]
There can be no denying that the pandemic sparked dramatic changes in the behaviour and informational needs of B2B consumers – and those changes have been driving content marketing trends and opportunities consistently skyward. As the B2B community shifted online en-masse and how we do business got disrupted, key questions arose – how do [...]
It’s pitch time again. That means all of the following is happening right now at TPRC Towers … ♦ The Sharpies are out and sharp objects have been locked away ♦ The wall is plastered with visuals covered in serial-killer-type scrawl ♦ We’re arguing over the placement of a comma in a tagline ♦ Everyone thinks [...]
