The three words that changed my approach to SEO forever

By |2019-04-10T14:07:52+01:00March 25th, 2019|Categories: SEO|Tags: , , , , |

We all have that meeting – the meeting which, when remembered, makes you cringe and wince. Maybe you froze after being asked a relatively straight forward question, mind racing to find the right answer. Or maybe you totally misunderstood the question and answered with some irrelevant script, time slowing as you look at everyone’s blank [...]

Even if you’re a marketing manager with an in-house team, an agency can still add value

By |2019-04-10T13:22:29+01:00March 20th, 2018|Categories: Business|Tags: , , , , |

At tprc. we work with all sizes of company, from start-ups and microbusinesses to PLCs, and they all have their unique requirements and challenges. Often, for smaller business, we constitute their entire PR and marketing department, formulating and delivering their strategy as they usually don’t have the budget to employ any in-house expertise. For medium-sized [...]

How small businesses and start-ups can get the most from a PR and marketing agency

By |2019-04-10T13:28:22+01:00March 20th, 2018|Categories: Business|Tags: , , , , |

The old saying “professionals rely on professionals” is never more true than when it’s applied to outsourcing PR and marketing. Done badly or half-heartedly, PR and marketing will just add bloated content fodder to your channels as well as cost to your bottom line. Done well, your PR and marketing will add genuine value for [...]

Facebook’s major changes to the News Feed that WILL effect your company’s page

By |2019-04-10T13:28:37+01:00January 12th, 2018|Categories: Advice, Business, Social media|Tags: , , , |

  Facebook is making a major change to the News Feed that will show users more content from friends and family and less from brand and company pages. In last night’s announcement, CEO Mark Zuckerberg says that, as a result, he expects that people will spend less time on Facebook. This change could have huge implications [...]

The Facebook explore panic and what it means for your strategy

By |2019-04-10T13:29:33+01:00November 1st, 2017|Categories: Social media|Tags: , , , |

Facebook has been running some tests on what it called its “explore” feed, which caused mass panic among social media managers everywhere. In a nutshell, the “explore’ feed currently sits at the bottom of your menu and features content from pages you don’t follow. Facebook curates that content based on other pages you do follow and [...]

TPRC MD to give Charted Institute of Marketing talk

By |2019-04-10T13:29:39+01:00October 1st, 2017|Categories: Hull, News|Tags: , , , , , , |

tprc.'s MD Nick Glaves will discuss effective copywriting at a seminar in October. The interactive session is called Adaptive Copywriting and will look at tailoring your copy to different platforms, to maximise the impact of your writing. Nick has 20 years’ experience in journalism and PR and has written for a host of national magazines and [...]